Marina
Pokrajac
pRODUCT & SERVICE DESIGNER
I focus on human-technology interactions within products and
services, utilizing ecosystemic & design thinking to solve
complex challenges and envision future innovations.
I am
Hello
As a designer
My daily tasks revolve around design
delivery, user research, and stakeholder
relations. My goal is to collaborate closely
with business clients and tech experts to
align user and employee needs with
business goals and technical feasibility. I
frequently share my design knowledge
through lectures and community talks.
My design stories
- From user needs to
feasible features
- Design approach for
AI Products
I’ve worked on
- User research & co-design
for innovation
AI Product
Design
From Idea
to Digital
Product
Design for
Business
Innovation
Design Brief:
A business approached the
design team with an idea to
explore innovation possibilities
across business units. It did not
have clear ideas nor what are
the best problems to solve.
Design Brief:
The client presented a high-level
idea that required further
refinement to determine product
viability and technical feasibility.
We set to develop proof-of-concept
fit for an agile framework.
Design Brief:
How to value proprietary data to
enable AI potential for addressing
real employee needs that can
enhance efficacy. The goal is to
find data that make a viable
product.
Book of practical service design and design thinking
approaches & tools that I developed during time.
Not for commercial use.
Dowload my
workbook